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mcif EDGE™

BancTrac has leveled the playing field for community financial institutions. mcif EDGE™ is a remarkable combination of POWER, CONVENIENCE and SIMPLICITY. It enables you to obtain intelligence about your customers, competitors and markets faster than you would ever have thought possible.

Reach out to customers when they are READY to buy with marketing offers based on transaction analysis.

Analyze demographics to target those customers who are most likely to be INTERESTED in your offer.

Unlock hidden profit drivers through detailed profitability analysis of your accounts, customers, branches and products.

Define custom ALERTS that IDENTIFY AT RISK RELATIONSHIPS and take action to REDUCE ATTRITION before it’s too late. All with just a few clicks.

No heavy investment in time, personnel or hardware. No time-consuming training and systems maintenance. Developed by bank marketers and designed with the COMMUNITY BANK in mind, mcif EDGE™ gives you the industry’s most convenient, power-packed arsenal of marketing intelligence tools.

Create deeper relationships, improve margins, and increase market share. Point, click and get the answers you need with BancTrac mcif EDGE™.

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We empower banks and credit unions to identify opportunities, create new sources of PROFIT and maximize marketing ROI through the use of our business intelligence software.

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