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Data Enhancement

Are you still creating manual lists and spreadsheets to track customer information for marketing campaigns? Are you wasting money mailing to duplicate customer accounts because you don’t have a reliable householding model? If so, our Data Enhancement and Hygiene Services offer a quick and affordable solution that will significantly improve the quality of your data.

Turn your data into a Strategic Asset

Our integrated suite of data enhancement services can expand the power of your customer information through a process that cleans and updates all of your customer touchpoints. Just upload a file with some basic customer information to our secure FTP site and let e-DataTrac™ do the rest.

Reach more customers at a Lower Cost

  • Name standardizer - cleans, parses and identifies individuals vs businesses.
  • Address geocoder - validates address information to U.S. postal standards, appends zip+4, state & county codes, census tract, block group, latitude and longitude.
  • Householder uses sophisticated matching algorithms to link customers and accounts.
  • Demographic Append – add full consumer and business demographics to your existing data so you can profile and segment your customers with precision.

Save on mailing and production costs, eliminate the “one size fits all” approach to your marketing campaigns and start getting better targeting and response.

Click here to contact us about our Data Enhancement services.

Insight

We understand your challenges and can help you select and customize the services that are most relevant to your situation.

Just click on the links below to learn more about our services.

Strategic Planning

Branch Performance

Market Assessment

Branch Site Assessment

Data Enhancement

MCIF On Demand