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Read what our customers have to say about BancTrac Solutions

Testimonials

We pride ourselves on delivering the highest quality strategic marketing intelligence solutions to our customers.
But don't take our word for it, read what our customers have to say.

“mcif EDGE is a one-stop-shop for everything required to analyze our customer base. It truly makes our marketing efforts easier and much more efficient. The ease of use is incredible with queries, filters, reports, alerts, and overviews all accessible on one dashboard. You can quickly access detailed information with a simple mouse click. Not only is the mcif EDGE product great, the personal customer service that I receive is immeasurable.”

       – Jessica Bonetti, CFMP, Marketing Research Coordinator, Avidia Bank

“mcif EDGE has been a valuable partner in helping us grow our analytical capabilities. The system is easy to use and very dynamic. It provides us with information crucial to designing targeted marketing campaigns, segmenting our customers and identifying key product insights. We are making smarter, better informed decisions because of what we learn using mcif EDGE.”

       – Alletta Emeno, VP, Director of Strategic Insights, Beneficial Bank

“We’ve used Market Wiz for several years and continue to find it to be a great marketing resource. Besides being helpful for our in-house direct mailings, the support that we receive from BancTrac is outstanding.”

       – Suzanne Nickelson, VP Marketing, Abington Bank

“We have been utilizing the services of BancTrac for the past year for our MCIF needs and we are extremely pleased with the information that we are able to obtain about our customers and the excellent service and support that we receive. We had never had an MCIF and feel this was an excellent choice for us. We are able to drill down into customer data to do target marketing and sales without incurring the huge expense and human resources needed to own and operate our own in-house MCIF. It was a great investment for us.”

       – Vicki Smith, SVP Marketing & Communications, Katahdin Trust Company

“BancTrac Solutions’ mcif EDGE has allowed us to segment our customer base and look at behavioral patterns and profitability in new ways. With ever increasing changes in the industry, it was important to employ an MCIF system that could help us easily and clearly identify opportunities and trends. As a community bank, our customers expect local customer service versus phone trees and foreign call centers. Like our model of business, Bill and his staff are always accessible by phone or email and are able to answer our questions in a professional, friendly, and time efficient manner no matter how simple or complex. We look at our relationship with BancTrac Solutions as a partnership, which helps us to make smarter marketing decisions.”

       – John Cooke, Banking Officer - Marketing & Public Relations, BankFive

“As a frequent user of other MCIF systems, I find the combination of analytic power and ease of use offered by mcif EDGE to be unique. The major advantage this system offers over others is the ability to create complex account, customer and household queries through an intuitive interface that requires no knowledge of a programming language. You just point, click and get answers fast.”

        – Andy Puga, Business Reporting Analyst, Navigant Credit Union