Author Archives: Bill Hasapidis

In Search of Customer Value

In today’s increasingly competitive financial services industry, customer profitability has become a hot topic among bank marketers. Accompanying this growing interest has been the challenge of developing and interpreting customer profitability information. For all the talk about retaining the most … Continue reading

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A Fresh Start

I kept reminding myself as the final seconds ticked away in Sunday’s surprise upset of my beloved New England Patriots by the NY Jets, that there’s always next year.  Well, it may be a long 7 months wait until training … Continue reading

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